Ad Tech Developer

Nashville, Tennessee, United States Full-time

At Lonely Planet we live to travel. Everything we do is designed to inspire and enable travellers to get out there, connect with the world and have great experiences. Across all areas of Lonely Planet, we look for talented people who share our passion.

Lonely Planet is seeking a highly motivated and inventive Ad Tech Developer to join our growing product development team in Nashville. In this critical role you will serve as the company’s technical leader supporting ad sales. This role’s primary clients will be advertising operations and marketing teams and will support them throughout the entire life cycle of ad products including requirements gathering, vendor selection, tools assessment, and product implementation and optimization.

You will be working closely with our Commercial and Site Product teams to identify new revenue opportunities and maximize the value for our existing ad inventory and technology stack. You should have experience working with an ad technology stack supporting both native and programmatic campaigns. You will be the expert on display and video advertising, including the systems, tools, and platforms used by the Ad Operations team. This will also include other tools and technology used in the delivery, management and reporting of advertising for our clients.

Job Responsibilities:

  • Actively participate in reviewing and selecting ad technology partners.
  • Work with development and digital product teams to educate, advocate and implement ad tech.
  • Own the successful and timely deployment of ad technologies via tag management or front end solutions.
  • Diagnose ad serving issues and interface with our teams/partners to resolve.
  • Own ad tech specification documentation.
  • Technologies overseen include ad serving for display, mobile, video and native, data management platform, header bidding, syndicated research tools.


  • 3-5 Years of front end advertising tech experience.
  • Create and document advertising technology related implementation requirements, specifications, product guidelines, and product templates for both in-house and client stakeholders.
  • Provide technical assessment, analysis and evaluation of new ad products, custom ad units, and partners in addition to leading the implementation of such products.
  • Manage the escalation path between ad operations, product development, and third-party vendors to resolve ad product performance issues.
  • An understanding of programmatic ecosystem and technology, particularly header bidding and passbacks.
  • Solid knowledge of JavaScript, Node.js, and CMS technologies.
  • Understanding and proficiency of front-end technologies (HTML, CSS, jQuery).
  • Ability to work with cross-functional teams.

Desired Qualifications:

  • Familiarity with tools such as Nativo, Lotame, Criteo, and Comscore.
  • Established relationships within the advertising technology community.
  • Experience with viewability and ad blocking technologies.
  • Knowledge of video technologies including but not limited to VAST, VPAID, VMAP, HTML5, and Flash.
  • Prior experience implementing ad tags in a tag manager.
  • A degree in computer science or related field is desired.


What’s in it for you? 

This is an exceptional opportunity to work for a growing team in a globally loved brand in a truly global company, with offices in the UK, US, Australia, Ireland, China & India. You will also receive 3 weeks of vacation, a competitive salary based on your experience and region, 401K and great medical coverage.

I’m In!

Please ensure you submit a cover letter detailing your salary expectations along with your CV telling us why you’d like to join our team.

Lonely Planet participates in the federal government's E-Verify program. With E-Verify, we are able to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process is completed in conjunction with the Form I-9, Employment Eligibility Verification, upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, please go to and click on the 'E-Verify' logo.